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Unpacking Innovation - Marco Cucculelli

Unpacking Innovation

Corporate Dynamics, Business Models and Digital Technologies
Buch | Hardcover
162 Seiten
2024
Edward Elgar Publishing Ltd (Verlag)
978-1-0353-2745-4 (ISBN)
CHF 139,65 inkl. MwSt
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Unpacking Innovation is a detailed and empirically grounded account of business model diversity and innovation in the context of increasing competition and digitalization. Focusing on incumbent firms, the book presents a novel perspective on how business model reconfiguration can help companies to compete effectively.
Unpacking Innovation is a detailed and empirically grounded account of business model diversity and innovation in the context of increasing competition and digitalization. Focusing on incumbent firms, the book presents a novel perspective on how business model reconfiguration can help companies to compete effectively with rivals.

In light of the world’s ongoing radical technological transformation, this book emphasizes the need for companies to understand their business environment and consolidate their resources, competencies and strategies in order to stay competitive. It highlights how network relationships as well as product and process innovation significantly impact high-growth firms more than firms experiencing moderate growth. Expert contributors examine this increased impact of innovation on incumbent firms in depth, considering aspects such as the green profile of a business and its adoption of digital technologies such as robotics or AI. Various methodologies and data sources are used to underpin this analysis, including a unique survey administered to a large sample of small and medium-sized enterprises located in Italy.



Inspiring researchers with more advanced data analysis techniques, Unpacking Innovation is an illuminating read for academics in organizational innovation, strategic management, economics of innovation and industrial organization. It will also be a useful resource for policymakers in the field.

Marco Cucculelli, Department of Economics and Social Sciences, Marche Polytechnic University, Italy

Contents:

Introduction to Unpacking Innovation
Marco Cucculelli
1 Digital technologies and business model innovation in
incumbent firms: A systematic review
Noemi Giampaoli, Matteo Renghini and Marco Cucculelli
2 Business model innovation and the adoption of digital
technologies in incumbent firms
Riccardo Cappelli, Jasmine Mondolo and Marco Cucculelli
3 Capturing value along the value chain. The role of
business model innovation and technological innovation
Damiano Meloni and Marco Cucculelli
4 The effect of Big Data adoption on companies’ selection
of the target market
Jasmine Mondolo, Marco Cucculelli and Silvia Leoni
5 Does business model innovation support high-growth firms?
Daniela Lena, Blendi Gerdoçi and Marco Cucculelli
6 The role of business models in explaining differences in
firm performance
Riccardo Cappelli and Marco Cucculelli
7 Identifying business models with the use of metadata
Jasmine Mondolo and Marco Cucculelli
8 Identifying business models through the analysis of
corporate websites
Marco Chiaromonte and Marco Cucculelli
Appendix: The survey
Marco Chiaromonte and Marco Cucculelli

Erscheinungsdatum
Verlagsort Cheltenham
Sprache englisch
Maße 156 x 234 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-0353-2745-7 / 1035327457
ISBN-13 978-1-0353-2745-4 / 9781035327454
Zustand Neuware
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