Think Bigger (eBook)

How to Innovate

Sheena Iyengar (Autor)

eBook Download: EPUB

2023
Columbia University Press (Verlag)
978-0-231-55283-7 (ISBN)

Infos

Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and InnovationIn Think Bigger, Sheena Iyengar-an acclaimed author and expert in the science of choice-answers a timeless question with enormous implications for problems of all kinds across the world: "e;How can I get my best ideas?"e;Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

Produkt-Details

• Erscheint lt. Verlag: 11.4.2023
• Zusatzinfo: 47 figures, 8 tables
• Sprache: englisch
• Themenwelt: Wirtschaft
• ISBN-10: 0-231-55283-1 / 0231552831
• ISBN-13: 978-0-231-55283-7 / 9780231552837