International Business: The Challenges of Globalization, Global Edition

John Wild, Kenneth Wild (Autoren)

Buch | Softcover

448 Seiten

2023 | 10th edition
Pearson Education Limited (Verlag)
978-1-292-45031-5 (ISBN)

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International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.

The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison. Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors. Professor Wild is also a frequent speaker at universities and at national and international conferences. The author of more than 60 publications, in addition to five best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organisations, including the Academy of International Business, and has served as associate editor and editorial board member for several prestigious journals. Kenneth L. Wild is affiliated with the University of London, England. He received his PhD from the University of Manchester (UMIST) in England and his BS and MS degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France. Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organisations, including the Academy of International Business, Dr. Wild has spoken at major universities and at national and international conferences. Dr. Wild's research covers a range of international business topics, including market entry modes, country risk in emerging markets, international growth strategies, and globalisation of the world economy.

PART 1: GLOBAL BUSINESS ENVIRONMENT

Globalization Today
Ethics, Social Responsibility, and Sustainability

PART 2: NATIONAL BUSINESS ENVIRONMENTS

Cross-Cultural Business
Political, Economic, and Legal Systems
Economic Development of Nations

PART 3: INTERNATIONAL TRADE AND INVESTMENT

International Trade Theory
Governments and Trade
Foreign Direct Investment
Regional Economic Integration

PART 4: INTERNATIONAL FINANCIAL SYSTEM

International Financial Markets
International Monetary System

PART 5: INTERNATIONAL BUSINESS MANAGEMENT

International Strategy and Organization
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Managing International Operations
Hiring and Managing Employees

Erscheinungsdatum	13.02.2023
Verlagsort	Harlow
Sprache	englisch
Maße	217 x 280 mm
Gewicht	980 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-45031-2 / 1292450312
ISBN-13	978-1-292-45031-5 / 9781292450315
Zustand	Neuware