Organic Growth Playbook (eBook)

Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time

Bernard Jaworski, Bob Lurie (Autoren)

eBook Download: EPUB

2020
304 Seiten
Emerald Publishing Limited (Verlag)
978-1-83982-686-3 (ISBN)

Infos

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating or even doubling growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.

Produkt-Details

• Erscheint lt. Verlag: 3.8.2020
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-83982-686-X / 183982686X
• ISBN-13: 978-1-83982-686-3 / 9781839826863