Cracking the Innovation Code
How To Unlock The True Potential of Your Business To Grow Through New Products
Seiten
2020
Routledge (Verlag)
978-0-367-56711-8 (ISBN)
Routledge (Verlag)
978-0-367-56711-8 (ISBN)
‘Cracking the Innovation Code’ explains how business leaders can unlock the true potential of their business to grow through innovation.
Author Dr Andy Wynn, along with contributions from leaders of some of the biggest companies on the planet (including DuPont, 3M, Johnson Matthey and Imerys), finally reveals the secret of how you can unlock the potential in your business to grow.
In the follow up to his book Transforming Technology into Profit, Andy takes you on a journey that explains how the organisation and culture within your business impact your company’s ability to innovate.
Using his "Three Tiers of Successful Innovation", Andy reveals how to clearly identify what aspects of your business are holding back growth and how to use that information to transform your business into one that facilitates growth by revitalising the structure and culture of your business to focus employee behaviours on adding profitable new revenue streams.
Part sequel and part companion volume to his previous book, Andy finally "cracks the code" on how to unleash your business’ ability to create and successfully commercialise new products.
Written in the author’s trademark conversational style, Cracking the Innovation Code offers a refreshingly practical and real-world view, written by someone who has been there and done it, and enhanced by valuable case studies and contributions from numerous senior executives who have made life-long careers out of leading innovation, and with a passion for leading industrial manufacturing businesses.
Author Dr Andy Wynn, along with contributions from leaders of some of the biggest companies on the planet (including DuPont, 3M, Johnson Matthey and Imerys), finally reveals the secret of how you can unlock the potential in your business to grow.
In the follow up to his book Transforming Technology into Profit, Andy takes you on a journey that explains how the organisation and culture within your business impact your company’s ability to innovate.
Using his "Three Tiers of Successful Innovation", Andy reveals how to clearly identify what aspects of your business are holding back growth and how to use that information to transform your business into one that facilitates growth by revitalising the structure and culture of your business to focus employee behaviours on adding profitable new revenue streams.
Part sequel and part companion volume to his previous book, Andy finally "cracks the code" on how to unleash your business’ ability to create and successfully commercialise new products.
Written in the author’s trademark conversational style, Cracking the Innovation Code offers a refreshingly practical and real-world view, written by someone who has been there and done it, and enhanced by valuable case studies and contributions from numerous senior executives who have made life-long careers out of leading innovation, and with a passion for leading industrial manufacturing businesses.
Andy Wynn is the former CTO at a billion-dollar multinational manufacturer, with over 30 years’ experience of delivering business growth through new technologies, all over the world. He is the founder of TTIP Consulting, the Strategic Innovation Company, and author of the books Transforming Technology into Profit and The Biggest City You’ve Never Heard Of.
Introduction 1. Innovation Matters, so why do Businesses Struggle with it? 2. The Innovation Journey 3. Technical Successes, Commercial Failures 4. The Three Tiers of Successful Innovation 5. Your Own Competing Organisations 6. How to Identify the Barriers Holding Back Innovation 7. Unlocking your Growth Potential 8. Conclusion – A Conversation with Maurits van Tol
| Erscheinungsdatum | 03.11.2020 |
|---|---|
| Zusatzinfo | 21 Line drawings, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 453 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion |
| Wirtschaft ► Betriebswirtschaft / Management ► Projektmanagement | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 0-367-56711-3 / 0367567113 |
| ISBN-13 | 978-0-367-56711-8 / 9780367567118 |
| Zustand | Neuware |
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Buch | Softcover (2022)
Springer Gabler (Verlag)
CHF 55,95
