Sustainable Businesses in Developing Economies

Socio-Economic and Governance Perspectives

Rajagopal (Autor)

Buch | Hardcover

XXIII, 256 Seiten

2020 | 1st ed. 2021
Springer International Publishing (Verlag)
978-3-030-51680-2 (ISBN)

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Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.

Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 63 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals.

Part I. The Founding Concepts.- Chapter 1. Sustainability in Business.- Chapter 2. Circular Economy and Production Systems.- Chapter 3. Green Consumerism.- Part II. Functional Dynamics .- Chapter 4. Cleaner Energy Consumption.- Chapter 5. Sustainable Logistics and Inventory Management.- Chapter 6. Public Policies and Sustainable Business Governance.- Chapter 7. Conscious Consumption and Marketing Strategy.- Part III. Moving Towards Shift.- Chapter 8. Eco-Innovation and Technology.- Chapter 9. Social Entrepreneurship and New Business Trends.

Erscheinungsdatum	29.10.2020
Zusatzinfo	XXIII, 256 p. 13 illus., 1 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	148 x 210 mm
Gewicht	493 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Business Modelling • circular economy • Cleaner Production • Conscious Consumption • Consumer Behavior • customer-centric marketing • eco-innovation • Green Consumerism • Green Marketing • Social Entrepreneurship • sustainability • sustainable busines • Sustainable business models • Sustainable Logistics
ISBN-10	3-030-51680-6 / 3030516806
ISBN-13	978-3-030-51680-2 / 9783030516802
Zustand	Neuware