Highly Effective Marketing Analytics (eBook)

A Practical Guide to Improving Marketing ROI with Analytics

Mu Hu (Autor)

eBook Download: EPUB

2019
242 Seiten
Business Expert Press (Verlag)
978-1-951527-09-9 (ISBN)

Infos

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.

Produkt-Details

• Erscheint lt. Verlag: 23.12.2019
• Reihe/Serie: ISSN
• Verlagsort: New York
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Ökonometrie
• Schlagworte: Analytics • Business Intelligence • catalog • centralized database • Customer Journey Map • customer life stage • Customer Lifetime Value • customer personas • customer profile • Data • Direct Mail • Email Marketing • loyalty marketing • Loyalty Program • Marketing analytics • Marketing Metrics • Marketing Mix Modeling • multi-Touchpoint Attribution • Omnichannel Marketing • Predictive Modeling • promotional lift • Segmentation • the 360-degree customer view
• ISBN-10: 1-951527-09-7 / 1951527097
• ISBN-13: 978-1-951527-09-9 / 9781951527099