Imagining Consumers
Design and Innovation from Wedgwood to Corning
Seiten
2002
Johns Hopkins University Press (Verlag)
978-0-8018-6914-3 (ISBN)
Johns Hopkins University Press (Verlag)
978-0-8018-6914-3 (ISBN)
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This work tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. Based on research in corporate archives, it supplies an appraisal of the history of American business, culture and consumerism with case studies from key firms.
This work tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than 80 percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, "Imagining Consumers" supplies an appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms - including the Homer Laughlin China Company, the Kohler Company and Corning Glass Works - and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
This work tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than 80 percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, "Imagining Consumers" supplies an appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms - including the Homer Laughlin China Company, the Kohler Company and Corning Glass Works - and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
Regina Lee Blaszczyk is a professor of history and American studies at Boston University.
Acknowledgements
Introduction
Chapter 1. Cinderella Stories
Chapter 2. China Mania
Chapter 3. Beauty for a Dime
Chapter 4. Fiesta!
Chapter 5. Better Products for Better Homes
Chapter 6. Pyrex Pioneers
Chapter 7. Easier Living?
Conclusion
List of Abbreviations
Notes
Essay on Sources
Index
| Erscheint lt. Verlag | 16.9.2002 |
|---|---|
| Reihe/Serie | Studies in Industry and Society |
| Zusatzinfo | 59 Halftones, black and white |
| Verlagsort | Baltimore, MD |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 567 g |
| Themenwelt | Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte |
| Sozialwissenschaften ► Soziologie | |
| Technik | |
| Wirtschaft | |
| ISBN-10 | 0-8018-6914-5 / 0801869145 |
| ISBN-13 | 978-0-8018-6914-3 / 9780801869143 |
| Zustand | Neuware |
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