Color Forecasting (Paper Only)

A Survey of International Color Marketing

Harold Linton (Autor)

Buch | Hardcover

240 Seiten

1994
John Wiley & Sons Inc (Verlag)
978-0-471-28491-8 (ISBN)

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Drawing on the know-how and experience of experts from around the world, this guide offers a window into the nature of the color marketing profession. It provides a rare inside look at all aspects of color forecasting and marketing, including flair development, dynamic organization, function, and role in design, business, and domestic and foreign cultures. Color Forecasting is essential reading for all professionals who want to keep pace with the latest color trends. It will meet the reference needs of color forecasters, color marketers, interior designers, architects, graphic designers, product designers, artists, and professors of color theory or design.

CENTERS FOR COLOR RESEARCH AND COLOR FORECASTING. History: Resource and Inspiration. Color Forecasting for Historical Cities. Color and Image Forecasting. The Color Marketing Group. Atelier 3D Couleur. PSYCHOLOGY AND COLOR MARKETING. History of the Milka Cow. Trends in Color and Pattern. Cyclic Recurrence of Collective Color Preferences. Display Design/Design Etc. Fashions in House Paint. COLOR CYCLES IN INDUSTRY. Color Forecasting and Marketing for Home Furnishings. Color Forecasting--Mystery or Science? Automotive Design and Color Forecasting. European Environment and Furnishings. Technology and Textile Design. Designer of Distinction. A Colorful Experience. COLOR IN PRODUCT AND GRAPHIC DESIGN. Color Forecasting: Crystal Ball or Educated Choice? Color. Beyond the Crystal Ball. Posters. TECHNIQUES OF COLOR PREDICTIONS. Confessions of a Color Tracker. Colourcast ServicesTM. Pat Tunsky, Inc. Shopping Is In-Depth Market Research. NOTES ON FASHION COLOR FORECASTING. Textile Design and Apparel. The Color of Excitement--The Excitement of Color. Peclers Paris. Timing is Everything. Japan Fashion Color Association. TECHNOLOGY AND THE FUTURE. The Dimensions of Color. Cachet: Color for the Rest of Us. Precision Color on Desktop Systems. Forecasting Color in Graphic Arts Industry. Color in the Future. Glossary of Terms. Color Forecasting Associations. Bibliography. Index.

Erscheint lt. Verlag	15.6.1994
Zusatzinfo	illustrations (some colour)
Verlagsort	New York
Sprache	englisch
Maße	170 x 250 mm
Gewicht	1191 g
Themenwelt	Sachbuch/Ratgeber ► Freizeit / Hobby ► Hausbau / Einrichten / Renovieren
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-471-28491-2 / 0471284912
ISBN-13	978-0-471-28491-8 / 9780471284918
Zustand	Neuware