Making the Compelling Business Case

Decision Making Techniques for Successful Business Growth

Wolfgang Messner (Autor)

Buch | Softcover

431 Seiten

2015 | 2013 ed.
Palgrave Macmillan (Verlag)
978-1-137-50517-0 (ISBN)

Infos

Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

Inhalt

Preface 1. Deciding on Corporate Investments 2. Key Financial Concepts 3. Fundamentals I: Costs 4. Fundamentals II: Benefits 5. Making Investment Decisions with NPV 6. Factoring Risk and Uncertainty 7. Factoring Strategic Flexibility 8. Business Case Presentation 9. Business Case as Controlling Framework 10. Influencing Decisions in Sales

Produkt-Details

• Erscheinungsdatum: 27.10.2017
• Zusatzinfo: biography
• Verlagsort: Basingstoke
• Sprache: englisch
• Maße: 155 x 235 mm
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-137-50517-6 / 1137505176
• ISBN-13: 978-1-137-50517-0 / 9781137505170
• Zustand: Neuware