True Alignment (eBook)

Linking Company Culture with Customer Needs for Extraordinary Results

Edgar Papke (Autor)

eBook Download: EPUB

2013 | 1. Auflage
240 Seiten
Amacom (Verlag)
978-0-8144-3337-9 (ISBN)

Infos

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to:

Decipher customer expectations

Define the brand as a solution to the customer's needs

Turn the unique selling proposition into the mission

Create a company culture where everyone is aligned to this vision—and responsible for living the brand promise

And more

Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment.

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It cannot be overemphasized how important it is for leaders to ensure the company's mission is manifested in the roles, expectations, and goals of every member of the organization.Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company's ability to provide value to its customers.True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. You will learn how to:Decipher customer expectationsDefine the brand as a solution to the customer's needsTurn the unique selling proposition into the missionAnd much moreYou can replace the tires on a car, but if you don't fix the alignment, you still won't drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

Produkt-Details

• Erscheint lt. Verlag: 11.12.2013
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-8144-3337-5 / 0814433375
• ISBN-13: 978-0-8144-3337-9 / 9780814433379