Starting an eBay Business For Dummies (eBook)

Marsha Collier (Autor)

eBook Download: PDF

2011 | 4. Auflage
384 Seiten
John Wiley & Sons (Verlag)
978-1-118-06707-9 (ISBN)

Infos

The gold standard for eBay users who want to get serious about
selling

Want to turn your eBay use into a steady revenue stream? Come to
where everyone starts, with a copy of the latest edition of
Starting an eBay Business For Dummies. EBay superstar author
Marsha Collier packs the fourth edition of her mega-selling book
with everything you need to know, from how to tap the explosive
power of social media for promoting your business to the very
latest on eBay?s fees and payment structure, how to maintain your
own customer service center, ways to build an audience, and much
more.

* Shows you how to lay the foundation for a business by setting
up a store and reviews legal requirements and restrictions

* Helps you price and source your merchandise

* Explores how to attract an audience using social media through
your own site

* Gives you a quick MBA in budgeting, money transactions,
customer service, shipping, and more

* Offers insight on other sellers who have been successful on
eBay and what you can learn from them

Kick-start your eBay business and get profitable with this
must-have guide from eBay superstar Marsha Collier.

Autor

Marsha Collier is a world-renowned eBay maven, sought-after speaker, and bestselling author on eBay topics, with more than a million copies of her books in print. She has written all editions of eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies.

Inhalt

Introduction 1

Part I: Getting Serious about eBay 7

Chapter 1: Launching Your Business on eBay 9

Chapter 2: The Finer Points of eBay Selling 31

Chapter 3: Cool eBay Tools 57

Chapter 4: Safe Selling Equals Profitable Sales 83

Chapter 5: Expanding Sales with an eBay Store 103

Part II: Setting Up Shop 119

Chapter 6: Finding Merchandise to Up Your Profits 121

Chapter 7: Pricing Your Items to Sell 139

Chapter 8: Establishing and Marketing Your Web Site 151

Part III: Business Is Business -- Time to Get Serious 167

Chapter 9: Software Built for Online Auctions 169

Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185

Chapter 11: Setting Up Listings That Sell 199

Chapter 12: Providing Excellent Customer Service 219

Chapter 13: Collecting Your Money 231

Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249

Part IV: Your eBay Back Office 263

Chapter 15: Getting Legal: Understanding Taxes and Licenses 265

Chapter 16: Savvy Record Keeping -- Keeping the Tax Man at Bay 277

Chapter 17: Building an eBay Back Office 293

Part V: The Part of Tens 311

Chapter 18: Ten (or So) Sellers Who've Made the Jump from Hobby to Profits 313

Chapter 19: Ten Other Places to Move Your Merchandise 323

Appendix A: eBay Business Glossary 333

Appendix B: The Hows and Whys of a Home Network 339

Index 345

Produkt-Details

• Erscheint lt. Verlag: 6.4.2011
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Theorie / Studium
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Computer Science • Informatik • Internet • internet business
• ISBN-10: 1-118-06707-X / 111806707X
• ISBN-13: 978-1-118-06707-9 / 9781118067079