Starting an iPhone Application Business For Dummies (eBook)

Aaron Nicholson, Joel Elad, Damien Stolarz (Autoren)

eBook Download: EPUB

2009 | 1. Auflage
432 Seiten
John Wiley & Sons (Verlag)
978-0-470-58406-4 (ISBN)

Infos

How to create a profitable, sustainable business developing and
marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than
30,000 times. If you have some great apps in mind, Starting an
iPhone Application Business For Dummies will show you how to
produce and market them effectively.

Starting an iPhone Application Business For Dummies
provides clear, reliable business information to help developers
and entrepreneurs create a profitable, sustainable business in this
new and exciting market.

* Identifies what goes into a successful iPhone application
business

* Helps you find the market niche your applications can fill,
market and promote your business, and build your brand

* Explains how to develop a pricing strategy, build your
applications efficiently, and get them into the App Store

* Explores finding a sustainable revenue model, including free
trials, social media models, ad-based revenue models, and
subscription models

* Demonstrates effective ways to provide service and support to
customers

* Written by a team that combines knowledge of iPhone app
development with sound business experience

Starting an iPhone Application Business For Dummies can help you
turn your ideas into income.

Autor

Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney. Joel Elad covers online store sales for Entrepreneur Magazine and contributes to Smartbiz.com. Damien Stolarz has written books on technology topics from video blogging to car hacks.

Inhalt

Introduction.

Part I: Surveying the Marketplace.

Chapter 1: The Wide, Wide World of iPhone App Development.

Chapter 2: Understanding the iPhone Platform.

Chapter 3: Pricing and Revenue Models.

Part II: Pinpointing the Business Offering.

Chapter 4: Coming Up with a Winning Idea.

Chapter 5: Leveraging Brands, Skills, and Content.

Chapter 6: Collaborating Internally and Externally.

Chapter 7: Sizing Up the Competition.

Part III: Lay the Groundwork.

Chapter 8: Registering with Apple.

Chapter 9: Understanding the Development Tools.

Chapter 10: Staffi ng Your Team.

Part IV: Assemble Your iPhone Application.

Chapter 11: Building Your Application Specifi cations.

Chapter 12: Assembling Your Development Team.

Chapter 13: Greenlighting the Budget.

Chapter 14: Managing the Development Process.

Part V: Market to the Masses.

Chapter 15: Capturing Free Publicity.

Chapter 16: Building the Buzz.

Chapter 17: Promoting Your App with Paid Advertising.

Chapter 18: Planning Your Next Project.

Part VI: The Part of Tens.

Chapter 19: Ten Traits of Highly Successful Applications.

Chapter 20: Ten Influential Review Sites.

Appendix.

Index.

Produkt-Details

• Erscheint lt. Verlag: 9.10.2009
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Theorie / Studium
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Informatik ► Weitere Themen ► Smartphones / Tablets
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• Schlagworte: Computer Science • Informatik • Internet • internet business • iPhone
• ISBN-10: 0-470-58406-8 / 0470584068
• ISBN-13: 978-0-470-58406-4 / 9780470584064