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The Portable MBA, Fifth Edition

KM Eades (Autor)

Software / Digital Media

384 Seiten

2011
John Wiley & Sons Inc (Hersteller)
978-1-118-25621-3 (ISBN)

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A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.
Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

Kenneth M. Eades , Professor of Business Administration, Darden School of Business, University of Virginia. Lynn A. Isabella , Associate Professor of Business Administration, Darden School of Business, University of Virginia. Timothy M. Laseter , Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth. Peter Rodriguez, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia. Paul J. Simko , Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia. Ian Skurnik , Associate Professor of Business Administration, Darden School of Business, University of Virginia.

List of Downloadable Materials vii Preface ix About the Authors xv Introduction: The MBA Degree Experience 1 1 Accounting Principles 8 2 The Principles of Economics 28 3 Introduction to Business Ethics 47 4 Marketing Management 63 5 Financial Management 83 6 Operations Management 111 7 Managing People 134 8 Supply Chain Management 156 9 Strategy-Defining and Developing Competitive Advantage 169 10 Financial Analysis and Firm Valuation 187 11 Consumer Behavior 216 12 New Product Creation 227 13 Entrepreneurship 243 14 Emerging Markets and Development 259 15 Enterprise Risk Management 277 16 Leading from the Middle 301 17 Managing Teams 314 18 Starting Your New Career with an MBA 332 Index 339

Erscheint lt. Verlag	9.11.2011
Verlagsort	New York
Sprache	englisch
Maße	150 x 250 mm
Gewicht	666 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-118-25621-2 / 1118256212
ISBN-13	978-1-118-25621-3 / 9781118256213
Zustand	Neuware