Introduction to E-commerce

Zheng Qin (Herausgeber)

Buch | Softcover

180 Seiten

2011 | Softcover reprint of hardcover 1st ed. 2009
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
978-3-642-08056-2 (ISBN)

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Discusses the foundations and key aspects of E-commerce while focusing on the developments in the E-commerce industry. This title presents practical case studies that offer a useful reference for dealing with various issues in E-commerce such as applications, management techniques, or psychological methods.

"Introduction to E-commerce" discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University.

Chapter 1 Basics of E-commerce.- Chapter 2 Strategies of E-commerce.- Chapter 3 Supporting Techniques of E-commerce.- Chapter 4 Payment Techniques of E-commerce.- Chapter 5 Security Techniques of E-commerce.- Chapter 6 E-commerce and Laws.- Chapter 7 E-commerce and Taxation.- Chapter 8 On-line Enterprise Management.- Chapter 9 Architecture and System Design of E-commerce.- Chapter 10 Gateway Website Design.- Chapter 11 Computer System Integration and E-commerce.- Chapter 12 E-commerce and International Trade.- Chapter 13 Network Psychology.- Chapter 14 Case Study of E-commerce.

Zusatzinfo	40 black & white illustrations, 40 black & white tables
Verlagsort	Berlin
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Informatik ► Office Programme ► Outlook
	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	3-642-08056-1 / 3642080561
ISBN-13	978-3-642-08056-2 / 9783642080562
Zustand	Neuware