Basic Marketing Research with Excel
Seiten
2011
|
3rd edition
Pearson (Verlag)
978-0-13-507822-8 (ISBN)
Pearson (Verlag)
978-0-13-507822-8 (ISBN)
For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
Brief Contents
An Introduction to Marketing Research
The Marketing Research Industry
The Marketing Research Process Including the Problem and Research Objectives
Research Design Alternatives and Qualitative Research
Information Types and Sources: Secondary Data and Standardized Information
Data Collection Methods
Measurement Scales
Designing Data Collection Forms
Determining Sample Size and the Sample Plan
Data Issues and Inputting Data into XL Data Analyst
Summarizing your Data
Generalizing your Findings
Finding Differences
Determining Relationships
Preparing and Presenting Your Research Report
| Erscheint lt. Verlag | 5.4.2011 |
|---|---|
| Sprache | englisch |
| Maße | 195 x 241 mm |
| Gewicht | 690 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-13-507822-9 / 0135078229 |
| ISBN-13 | 978-0-13-507822-8 / 9780135078228 |
| Zustand | Neuware |
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