Marketing

Peter Spalton (Autor)

Buch | Softcover

128 Seiten

2010
William Collins (Verlag)
978-0-00-732811-6 (ISBN)

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The marketing secrets that experts and top professionals use.

Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
• Position your product for a target market
• Build a brilliant marketing plan
• Create stunning branded marketing materials
• Use memorable publicity to build market interest
• Take advantage of new technology

Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in ICL, Ericsson and Nokia.

Erscheint lt. Verlag	29.4.2010
Reihe/Serie	Collins Business Secrets
Verlagsort	London
Sprache	englisch
Maße	129 x 198 mm
Gewicht	120 g
Themenwelt	Schulbuch / Wörterbuch ► Schulbuch / Berufs- und Fachschule
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Marketing; Einführung
ISBN-10	0-00-732811-7 / 0007328117
ISBN-13	978-0-00-732811-6 / 9780007328116
Zustand	Neuware