Economics for Hospitality Management

P. Cullen (Autor)

Buch | Softcover

224 Seiten

1995
Cengage Learning EMEA (Verlag)
978-0-412-60540-6 (ISBN)

Infos

This text introduces economic concepts and their applications in hospitality management. The emphasis is on applications within hospitality organizations. It should be of interest to degree or HND students of hotel and catering, hospitality management, and service-sector management.

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This text introduces economic concepts and their applications in hospitality management. The emphasis is on applications within hospitality organisations. The approach is very flexible to allow the lecturer to use the book for either an industry-based approach or discipline-centred approach, as appropriate. This book should be of interest to degree or HND students of hotel and catering, hospitality management, service sector management, tourism, leisure studies; practising hospitality managers.

Inhalt

Part I An economic perspective: Economic analysis and its application; Trends; Fluctuations; Markets; Competition in the market; Production, marketing and finance; Organisation and management. Part II Applications to the hospitality industry; The hotel industry; Food and drink; Industrial, welfare and activity catering.

Produkt-Details

• Reihe/Serie: Chapman & Hall Series in Tourism & Hospitality Management
• Zusatzinfo: 20 line illustrations
• Verlagsort: London
• Sprache: englisch
• Maße: 189 x 246 mm
• Gewicht: 333 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• Themenwelt: Weitere Fachgebiete ► Handwerk
• ISBN-10: 0-412-60540-6 / 0412605406
• ISBN-13: 978-0-412-60540-6 / 9780412605406
• Zustand: Neuware