Managing Technology from Laboratory to Marketplace
Springer International Publishing (Verlag)
978-3-031-51420-3 (ISBN)
Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called "valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market.
Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace.
Dr. Sanford L. Moskowitz is Professor of Global Business at St. John's University and the College of St. Benedict (Collegeville, MN). Dr. Moskowitz's work focuses on the evolution of advanced global technologies and their markets. He consults in the area of innovation and technological development and has delivered keynote presentations on advanced materials and technologies at academic and professional conferences in the United States and internationally. His views on trends in advanced materials technology have appeared in publications such as The Economist, Wired Magazine and the National Academies of Sciences, Engineering and Medicine's Frontiers of Materials Research: A Decadal Survey (2019), and his most recent book is Advanced Materials Innovation: Managing Global Technology in the 21st Century (2016, John Wiley & Sons).
Chris Erickson is the founding partner of Pangaea Ventures and has been investing in climate and sustainability start-up companies for over 20 years. Chris is based in Phoenix and sits on the boards of several portfolio companies. Chris has also been on the board of the Canadian Venture Capital Association and several non-profits. Chris has a Juris Doctorate from the University of Toronto and a B.Comm from the University of Calgary.
Introduction.- Levers of Survival.- Creation.- Targeting.- Competing.- Expanding.- A Case Study: ESS, Inc. and the Energy Storage Revolution.- Conclusion: The End Game.
| Erscheinungsdatum | 29.03.2024 |
|---|---|
| Reihe/Serie | Management for Professionals |
| Zusatzinfo | XIII, 196 p. 4 illus. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Technik ► Maschinenbau |
| Wirtschaft ► Betriebswirtschaft / Management | |
| Schlagworte | Advanced materials • Commercialization • High Potential Impact • Internal Corporate Venturing • Practical Engineering • Radical Innovation • radical research • Research team • Successful Innovation • Valley of Death |
| ISBN-10 | 3-031-51420-3 / 3031514203 |
| ISBN-13 | 978-3-031-51420-3 / 9783031514203 |
| Zustand | Neuware |
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