Blind Spots
Advantage Media Group (Verlag)
978-1-64225-226-2 (ISBN)
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It’s time for dealerships to open their eyes to marketing blind spots—and embrace innovative twenty-first-century strategies before it’s too late.
The rise of digital marketing has forever changed how dealers interact with consumers—and understanding how to use these new cyber-selling tactics is critical for dealers who want to combat shrinking margins and new industry disrupters. For the first time in book form, Jeremy Anspach lays out these revolutionary methodologies in plain, easy-to-understand language, designing how-to concepts that will help you avoid drowning in useless data—and focus on the proven metrics that matter.
This is the fact-based guidebook the industry has been waiting for, providing easily executable solutions for gaining market share and building a powerful advantage over your competition. That’s why Rhett Ricart, 2020 NADA Chairman and CEO of Ricart Automotive, says, “This is a book that every dealer principal should be required to read.”
JEREMY ANSPACH is the founder and CEO of PureCars, an award-winning technology company dedicated to helping the automotive industry thrive. He founded PureCars in 2007 with the goal of making vehicle ownership as frictionless as possible for both dealers and consumers. PureCars’ proprietary software platform synthesizes a massive amount of data to drive efficiencies that eliminate ad waste and deliver a lower cost per unit sold, resulting in more competitive pricing that benefits both dealer and consumer. Jeremy’s passion for helping the industry flourish with best-in-class technology and service has propelled PureCars to the top of automotive technology companies in North America. PureCars was named to the Inc. 5000 list for several consecutive years, has earned Google Premier Partnership Status, and has won many other awards. Jeremy is a renowned industry speaker and recognized expert on how to embrace the digital age to create a win-win for both consumer and dealership.
FOREWORD INTRODUCTION BLIND SPOTS IT’S ALL IN THE DETAILS DATA VERSUS INFORMATION BREAKING THROUGH THE BUDGET BOX THE COST PER SALE STRATEGY BUYING THE AUDIENCE BEYOND CLICKS AND CALLS VALUE INTELLIGENCE Q & A WITH DAVID GRUHIN CONCLUSION
| Erscheinungsdatum | 21.06.2021 |
|---|---|
| Verlagsort | Charleston |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Technik ► Fahrzeugbau / Schiffbau |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-64225-226-3 / 1642252263 |
| ISBN-13 | 978-1-64225-226-2 / 9781642252262 |
| Zustand | Neuware |
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