Process Innovation in the Global Fashion Industry

Byoungho Ellie Jin, Elena Cedrola (Herausgeber)

Buch | Hardcover

125 Seiten

2019 | 1st ed. 2019
Palgrave Pivot (Verlag)
978-1-137-52351-8 (ISBN)

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Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems.

Byoungho Ellie Jin is Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA. Elena Cedrola is Full Professor at the University of Macerata, Italy, where she teaches management and international marketing. She is also Professor of International Marketing at the Catholic University of Milan, Italy.

1. Process Innovation: Hidden Secret to Success and Efficiency.- 2. Patrizia Pepe: Unconventional Innovation and Integration in Fashion Supply Chain.- 3. MUJI: Brand Concept Creates Process Innovation.- 4. Arena Water Instinct: Process Innovation Built-in the Company DNA.- 5. Trunk Club: Revolutionizing the Retail Model in Fashion.

Erscheinungsdatum	08.04.2019
Reihe/Serie	Palgrave Studies in Practice: Global Fashion Brand Management
Zusatzinfo	30 Illustrations, black and white; XIX, 125 p. 30 illus.
Verlagsort	Basingstoke
Sprache	englisch
Maße	148 x 210 mm
Themenwelt	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-137-52351-4 / 1137523514
ISBN-13	978-1-137-52351-8 / 9781137523518
Zustand	Neuware