Lexus (eBook)

The Relentless Pursuit, Revised Edition

Chester Dawson (Autor)

eBook Download: EPUB

2011 | 2. Auflage
320 Seiten
John Wiley & Sons (Verlag)
978-0-470-82807-6 (ISBN)

Infos

A behind-the-scenes look at Lexus's surprising twenty-year
success story--in a revised new edition

In the 1980s, German brands BMW and Mercedes-Benz dominated the
luxury car market and had little reason to fear competition from
Japan. But in 1989, Toyota entered the market with the Lexus LS
400, a car that could compete with the Germans in every category
but price--it was US$30,000 cheaper. Within two years, Lexus
had overtaken Mercedes-Benz in the United States and made a
stunning success of Toyota's brave foray into the global
luxury market.

Lexus: The Relentless Pursuit reveals why Toyota decided
to take on the German automakers and how the new brand won praise
and success for its unparalleled quality, unforgettable
advertising, and unprecedented customer service. From the first
boardroom planning session to Lexus's entry into the mega-luxury
supercar market, this is the complete and compelling story of one
of the world's most admired brands.

* Includes a new Foreword by legendary designer Erwin Lui, an
Afterword with updates since the first edition, and a new Coda by
leading Japanese automotive journalist Hisao Inoue

* Covers the racetrack triumph--and tragedy--behind the
new US$375,000 Lexus LFA supercar

* Offers important business lessons for brand managers and
executives

For car enthusiasts, business leaders, and anyone interested in
branding and marketing, Lexus: The Relentless Pursuit offers
an amazing story of excellence and innovation in the automotive
industry.

Autor

Chester Dawson has worked as a business journalist and editor at several top media outlets, including BusinessWeek, Dow Jones & Co., The Associated Press and Bloomberg News. He spent 10 years as a foreign correspondent in Tokyo reporting on the Japanese economy and specializing in the automotive and financial industries. After serving as International Finance Editor at BusinessWeek magazine's headquarters in New York, he entered high finance--first at a Japanese hedge fund and then, most recently, in the institutional asset management unit of a Wall Street bank. Mr. Dawson earned his M.A. in East Asian Studies at Harvard University and a B.A. in history with an economics minor at Ohio University. He spent his junior year abroad at Sophia University in Tokyo.

Inhalt

Introduction and Acknowledgments xi

Foreword xvii
By Erwin Lui
Creative Innovation Studio Manager
Calty Design Research, Inc.

Chapter One The Toyoda Way 1

Chapter Two Searching for Bobos 31

Chapter Three Deus Ex Machina 49

Chapter Four From Tahara to the World! 69

Chapter Five The Lexus Covenant 87

Chapter Six Zen and the Art of Automobile Maintenance 109

Chapter Seven Something Wicked This Way Comes 137

Chapter Eight Lexus Nation 159

Epilogue 177

Afterword 189

Coda 219
By Hisao Inoue
Journalist and Author of Toyota Shock (Kodansha: 2009)

Appendix: The Lexus Lineage (1990-2011) 235

Endnotes 239

Index 275

Produkt-Details

• Erscheint lt. Verlag: 3.6.2011
• Sprache: englisch
• Themenwelt: Technik ► Fahrzeugbau / Schiffbau
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• Schlagworte: Business & Management • Business & Management Special Topics • Management • Spezialthemen Wirtschaft u. Management • Wirtschaft u. Management
• ISBN-10: 0-470-82807-2 / 0470828072
• ISBN-13: 978-0-470-82807-6 / 9780470828076