Ubiquitous and Pervasive Commerce (eBook)

New Frontiers for Electronic Business

George Roussos (Herausgeber)

eBook Download: PDF

2006 | 2006
XIV, 194 Seiten
Springer London (Verlag)
978-1-84628-321-5 (ISBN)

Infos

At the core of this book is the interplay between technological and business innovation and social practice. Although the bene?ts of 50 years of rapid advances in digital telecommunications and computing technology have not bene?ted everyone equally, they have nevertheless transformed almost every aspectofthewaywelive.Oneareawheretechnologyhashada clearimpactis in the way we conduct business. The rate of change that brings about mod- nity has been considerably strengthened by technological advances applied to product manufacturing, distribution, ?nancing, and management, which arguably form the substrate for globalization and consumerism. It is thus no surprise that businesses closely monitor advances in techn- ogy and invest considerable resources in exploring possible new applications and market opportunities. Yet, consumers' acceptance of new ways of buying and selling depends as much on business and technology as on our society's culture and the culture of the material environment that de?nes our values, sensibilities, and thus our commitments. Moreover, the rate of technological innovation is such that to the c- sumer, technology implementation is fully opaque.Nonetheless, opportunities to carry out commerce in novel ways also introduce risk to established - cial structures, conventions, and institutions. In modernity, risk management is one of the core functions of society and to be successful in this, societies depend on their trust of experts. Experts take risks on behalf of society and are responsible for evaluating the full extent of a particular set of hazards including those associated with a particular technology.

Inhalt

Preface 7
Acknowledgements 9
Contents 11
Contributors 13
1 Ubiquitous Computing for Electronic Business 15
1.1 Ubiquitous Computing and Networked Business 15
1.2 Ubiquitous Commerce Technologies 17
1.3 Ubiquitous Commerce Case Studies 21
1.4 Ubiquitous Commerce and Business Innovation 23
1.5 Ubiquitous Commerce and Society 24
1.6 New Frontiers for Electronic Business 25
References 25
Part I Technology 28
2 Supply Chain Management Standards in Ubiquitous Commerce 29
2.1 Introduction 29
2.2 Unique Identifiers in Supply Chain Management 30
2.3 The EAN.UCC System 35
2.4 The Role of Standardization for Ubiquitous Commerce 43
2.5 Summary 44
References 44
3 Optimizing Business Processes by Automatic Data Acquisition: RFID Technology and Beyond 47
3.1 Introduction 47
3.2 Enterprise Software for Supply Chain Management 49
3.3 Auto-ID System Requirements 52
3.4 System Overview 53
3.5 Case Studies 57
3.6 Open Issues 62
3.7 Summary 64
References 64
4 RFID in Movable Asset Management 67
4.1 Introduction 67
4.2 RFID-Enhanced Asset Management 68
4.3 Case Studies on Smart Asset Management Solutions 71
4.4 Critical Success Factors for RFID Adoption 78
4.5 Recommendations for a Pathway to RFID Adoption 81
4.6 Conclusions 83
References 84
Part II Business 87
5 Ubiquitous Services: Extending Customer Relationship Management 89
5.1 Ubiquitous Devices as a Service Channel 89
5.2 Ubiquitous Devices as Sensors 90
5.3 Ubiquitous Devices as Effectors 91
5.4 Web Services as a Common Language 92
5.5 Re-thinking Business Functions 93
5.6 Re-thinking Business Location 94
5.7 Smart Appliances and Intelligent Agents 96
5.8 Microservices on Tap 100
5.9 Camera Phones — the New Element of Ubiquitous Services Infrastructure 102
5.10 Conclusions 104
References 105
6 The Business Value of Ubiquitous Computing Technologies 107
6.1 Introduction 107
6.2 Ubiquitous Computing: Integration of the Real and the Virtual Worlds 108
6.3 Identifying Value-Creating Ubiquitous Computing Applications 113
6.4 Overcoming the Challenges: RFID in the Retail Industry 118
6.5 Conclusions 123
References 125
7 Ubiquitous Computing, Customer Tracking, and Price Discrimination 129
7.1 Introduction 129
7.2 Ubiquitous Computing and Commerce 131
7.3 Tracking and Price Discrimination 133
7.4 Interactive Marketing and Optimal Profit 134
7.5 Implications 143
References 144
8 The Design of Pervasive Retail Experiences 147
8.1 Consumerism and Technological Change 147
8.2 Creating Consumer Value 148
8.3 The New Consumer 150
8.4 Revisiting the Retail Experience 151
8.5 Pervasive Retail Application Scenarios 152
8.6 A Case Study in Pervasive Retail 154
8.7 Discussion and Conclusions 164
References 166
Part III Society 169
9 Legal Challenges to Ubiquitous Commerce 171
9.1 Introduction 171
9.2 Ubiquitous Commerce Technologies 172
9.3 Legal Challenges 173
9.4 Application Scenarios 176
9.5 Conclusions 178
References 179
10 Thoughts on Retail System Design to Support Polimorphic Actions Among Clerks: That’ll Be $ 20 — But if You Buy Two, I’ll Knock off 10% 181
10.1 Opening 181
10.2 Back Stories 182
10.3 Agency 185
10.4 Technology Examples 187
10.5 Summary 189
References 189
11 Privacy Protection and RFID 191
11.1 The RFID Prox Card 191
11.2 RFID: Promise and Threat 193
11.3 But What Is RFID, Really? 195
11.4 The 21st Century Bar Code? 197
11.5 Privacy Issues 199
11.6 Conclusion 202
References 202
A The Code of Fair Information Practices 203
B The ISTAG Maria Scenario 205
Index 207

Produkt-Details

• Erscheint lt. Verlag: 20.2.2006
• Reihe/Serie: Computer Communications and Networks
• Reihe/Serie: Computer Communications and Networks
• Zusatzinfo: XIV, 194 p. 34 illus.
• Verlagsort: London
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Netzwerke
• Themenwelt: Mathematik / Informatik ► Informatik ► Software Entwicklung
• Themenwelt: Informatik ► Weitere Themen ► Hardware
• Themenwelt: Technik ► Nachrichtentechnik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• Schlagworte: Business Computer Applications • Computer • Design • E-Business • Electronic Business • HCI • Human-Computer Interaction (HCI) • Information • Mobile technologies • Network technologies • Pervasive Computing • protection • Radio-Frequency Identification (RFID) • RFID • service-oriented
• ISBN-10: 1-84628-321-3 / 1846283213
• ISBN-13: 978-1-84628-321-5 / 9781846283215