Corporate Communication
SAGE Publications Ltd (Verlag)
978-1-84787-246-3 (ISBN)
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`This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business′ - Ian Wright, Corporate Relations Director, Diageo
Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples.
The Second Edition features:
- New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management
- New case vignettes and cases of corporate communications in US and European companies
- An integrated case (Toyota) at the end of the text connecting all the different themes of the book.
Praise for the First Edition:
`A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA
`This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
PART ONE: HISTORICAL BACKGROUND
Introduction to Corporate Communication
Corporate Communication in Historical Perspective
PART TWO: CONCEPTUAL FOUNDATIONS
Stakeholder Management and Communication
Corporate Identity, Corporate Image and Corporate Reputation
PART THREE: CORPORATE COMMUNICATION IN PRACTICE
Communication Strategy and Planning
The Organization of Corporate Communication
Communication Practitioners
Roles and Professional Development
PART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATION
Media Relations
Internal Communication and Change Communication
Issue and Crisis Management
PART FIVE: INTEGRATED CASE STUDY
Corporate Communication in Toyota
| Erscheint lt. Verlag | 14.5.2008 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 170 x 242 mm |
| Gewicht | 510 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-84787-246-8 / 1847872468 |
| ISBN-13 | 978-1-84787-246-3 / 9781847872463 |
| Zustand | Neuware |
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