Media Today
Routledge (Verlag)
978-0-415-96059-5 (ISBN)
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"Media Today" puts students at the center of profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, "Media Today" builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture.Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media. Each chapter guides students through the essential history of media industries; examines the current forces shaping their creation, distribution and exhibition; and explores the impact of emerging trends in media and society from globalization to social networking to video games.
Comprehensive and engaging, "Media Today" features: a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture; up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries; exciting new resources including an enclosed DVD with media examples and an interactive companion website featuring a full range of instructor and student materials including study podcasts.
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School for Communication. A former Chair of the Mass Communication Division of the International Communication Association, he is the author of more than 50 articles and 8 books on mass media industries.
PrefaceTo the StudentPART I: Understanding the Nature of Mass MediaChapter 1: Understanding Mass Media and the Importance of Media LiteracyChapter 2: Making Sense of the Media BusinessChapter 3: Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and EthicsChapter 4: Making Sense of Research on Media Effects and Media CulturePART II: Media Giants and Cross-Media ActivitiesChapter 5: A World of Blurred Media BoundariesChapter 6: Understanding the Strategies of Media GiantsPART III: The Print MediaChapter 7: The Book IndustryChapter 8: The Newspaper IndustryChapter 9: The Magazine IndustryPART IV: The Electronic MediaChapter 10: The Recording IndustryChapter 11: The Radio IndustryChapter 12: The Motion Picture IndustryChapter 13: The Television IndustryChapter 14: The Internet and Videogame IndustriesPART V: Advertising and Public Relations Chapter 15: The Advertising IndustryChapter 16: The Public Relations IndustryEpilogueNotesCredits
| Zusatzinfo | 200 colour illustrations, 43 colour tables, 100 colour illustrations |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 216 x 279 mm |
| Gewicht | 1587 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| ISBN-10 | 0-415-96059-2 / 0415960592 |
| ISBN-13 | 978-0-415-96059-5 / 9780415960595 |
| Zustand | Neuware |
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