Introduction to Mass Communication
Media Literacy and Culture
Seiten
2006
|
Media Enhanced ed of 4th revised ed
McGraw Hill Higher Education
978-0-07-328123-0 (ISBN)
McGraw Hill Higher Education
978-0-07-328123-0 (ISBN)
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Attempts to give students an understanding of the role that the media play in both shaping and reflecting culture. Using this perspective, this book helps students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!
PART 1. LAYING THE GROUNDWORK Chapter 1. Mass Communication, Culture, and Media Literacy PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES Chapter 2. Books Chapter 3. Newspapers Chapter 4. Magazines Chapter 5. Film Chapter 6. Radio and Sound Recording Chapter 7. Television Chapter 8. Cable and Other Multichannel Services Chapter 9. Video Games Chapter 10.The Internet and the World Wide Web: Changing the Paradigm PART III. SUPPORTING INDUSTRIES Chapter 11. Public Relations Chapter 12. Advertising PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE Chapter 13. Theories and Effects of Mass Communication Chapter 14. Media Freedom, Regulation, and Ethics Chapter 15. Global Media Glossary ReferencesAcknowledgmentsIndex
| Erscheint lt. Verlag | 1.4.2006 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 210 x 276 mm |
| Gewicht | 1224 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft |
| ISBN-10 | 0-07-328123-9 / 0073281239 |
| ISBN-13 | 978-0-07-328123-0 / 9780073281230 |
| Zustand | Neuware |
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