How to Achieve Societal Impact through Engaged and Collaborative Scholarship
Edward Elgar Publishing Ltd (Verlag)
978-1-80088-852-4 (ISBN)
Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing.
How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest.
Edited by Michel van der Borgh, Professor, Department of Marketing, Copenhagen Business School, Denmark, Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa and Tobias Schäfers, Professor, Department of Marketing, Copenhagen Business School, Denmark and Hochschule Bielefeld – University of Applied Sciences and Arts, Germany
Contents
Preface xxii
SECTION 1 DESIGNING FOR PURPOSEFUL AND
IMPACTFUL RESEARCH
1 Collaborating with practitioners 2
C. Anthony Di Benedetto, Adam Lindgreen, Marianne
Storgaard, Ann Højbjerg Clarke, and Michel van der Borgh
2 Linking the UN Sustainable Development Goals and
business relationships: a systematic literature review 23
Dariusz Siemieniako, Krzysztof Kubacki, Maciej Mitręga
and Piotr Kwiatek
3 Coordinating the processes of collaboration in research
and development projects 55
Per Vagn Freytag and Louise Young
SECTION 2 BECOMING AN ENGAGED SCHOLAR
4 Coxswaining the practitioner’s research agenda: how B2B
marketing academics can really transform business and society 78
Michel van der Borgh
5 Building engagement ambidexterity: a call for
proftitioners and pracfessors 95
Thomas Ritter and Carsten Lund Pedersen
6 Digital transformation requires the right managerial mindset 110
Torsten Ringberg, Pernille Rydén, and Per Østergaard Jacobsen
7 Engaging in cross-disciplinary research 137
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Michel van der Borgh, and Tobias Schäfers
SECTION 3 METHODS FOR ENGAGED SCHOLARSHIP
8 Research that engages with business practice: a template
for collaboration 150
Roderick J. Brodie
9 Design science research for marketeers 168
Daniela Micu
10 How can a machine learning-based LDA model help in
literature search in systematic literature review? 190
Amila Akagić and Selma Kadić-Maglajlić
SECTION 4 BUILDING AN HOLISTIC BODY OF KNOWLEDGE
11 Building research groups 212
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naudé, and Michel van der Borgh
12 Closing the gap between research, education, and practice
by co-creating and disseminating knowledge: the role of
citizen scientists, researchers in residence, and student
business (re-)designers 249
Florian Kock, Michel van der Borgh, and Adam Lindgreen
13 The unifying role of universities in creating an ecosystem
of researchers, society, and industry 265
Deva Rangarajan
SECTION 5 MEASURING THE IMPACT OF
MARKETING RESEARCH
14 The role of citations and other metrics to assess research quality 279
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schäfers
15 Defining, identifying, and measuring societal value 289
Adam Lindgreen, C. Anthony Di Benedetto, Ann Højbjerg
Clarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen,
and Douglas M. Lambert
16 Achieving research quality 324
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schäfers
SECTION 6 DISSEMINATING KNOWLEDGE
17 Providing societal value: a holistic perspective 334
Heidi Boye and Torben Hansen
18 Translating research into teaching 347
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naudé, and Tobias Schäfers
19 How research centers can support academic engagement
and make an impact on SMEs and regional ecosystems 364
Dirk Totzek and Stefan Mang
Index 379
| Erscheinungsdatum | 11.09.2024 |
|---|---|
| Reihe/Serie | How To Guides |
| Verlagsort | Cheltenham |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Sozialwissenschaften ► Pädagogik ► Erwachsenenbildung |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| ISBN-10 | 1-80088-852-X / 180088852X |
| ISBN-13 | 978-1-80088-852-4 / 9781800888524 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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