AI Impacts in Digital Consumer Behavior
IGI Global (Verlag)
979-8-3693-1918-5 (ISBN)
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies. Tailored specifically for entrepreneurs, professionals, and researchers entrenched in artificial intelligence, digital media, and consumer behavior studies, AI Impacts in Digital Consumer Behavior is a premier reference source. This timely resource not only demystifies the intricate relationship between AI and consumer behavior but also empowers scholars to contribute meaningfully to the ongoing discourse in this transformative field. For academic institutions, libraries, lecturers, and students, this book is a dynamic compass guiding scholars through the challenges and opportunities at the intersection of AI and consumer dynamics.
Thomas Heinrich Musiolik was born in Strzelce Opolskie (Poland) and grew up in Berlin. He studied International Business and International Management (Marketing and Communication) at the universities of Breda (Netherlands) and Berlin (Germany). He is currently a doctoral student at the Berlin University of the Arts. Thomas Heinrich Musiolik is Editor-in-Chief of the Journal of Future Robot Life and Chair of the Conference on Future Applications of AI, Sensors, and Robotics in Society. He is Lecturer for Digital Brand Management, Digital Experience, Multisensory Experience and Online Communication at German, Swiss, Austrian, South American and Polish universities. He is also expert for the European Commission and reviewer for scientific publishers and journals (for example, Marketing Review St. Gallen) and author of several books and articles in journals specializing in Marketing & Communication. Musiolik is also a scientific ambassador of Brain City Berlin. Since 2011, he has been investigating the functions of the brain and the influence of digital media. The goal of his work is to understand the customer needs and to map these findings in a dynamic model and to integrate them into the digital space, as a fully automated interface. The result would be automated and perfect experiences. He is also researching the societal changes that are emerging in the context of digitization. The aim of his work is to better understand the digitization and its effects on the human brain and make it usable as an benefit for the society. Personally and as a scientist he stands for clear decisions, infectious ideas and the permanent questioning of the status quo. Raul Villamarin Rodriguez is the Vice President at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation Applications in Human Resources from San Miguel University, Mexico. Under his leadership, Woxsen University has partnered with 50+ Leading Universities in 35 countries across 6 continents. He has been instrumental in bringing International Exchange Programs & Research opportunities with the said global partner universities for students and faculty. His areas of expertise span across the domain of Artificial Intelligence and Quantum Artificial Intelligence, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Data Analytics (Big Data), Cybersecurity Management and Knowledge Engineering. Dr. Raul has been part of significant research during his tenure, primarily through RRBM, GRLI, and PRME. He has also played vital roles in organizing renowned educational symposiums for institutions like the Oxford Brookes University, UK and European Union-government bodies in Brussels, Belgium. A young achiever, Dr. Raul, has recently been awarded in the Europe India 40 under 40 Leaders and nominated in Forbes 30 Under 30 Europe 2020. His achievements also highlight him as a registered expert in Artificial Intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission. Treading the path of thought leadership in the education domain, Dr. Raul has made his place as a member of international bodies such as GRLI Deans and Directors cohort, Harvard Business Review Advisory Council, and the Institute for Robotics Process Automation & Artificial Intelligence (IRPA AI). As a staunch knowledge contributor to his field of expertise, Dr. Raul is frequently seen as the keynote speaker and panel moderator at various national and international conferences. In addition, he has co-authored two reference books: New Age Leadership: A Critical Insight and Retail Store'e and has more than 70 publications to his credit. He is also a weekly contributing writer to various magazines, a notable journal reviewer, and an associate editor in renowned publications such as IEEE. Hemachandran Kannan holds the Area Chair of the Analytics Department at Woxsen University. Dr. Hemachandran is an Advisory board member at APT AI Labs, LLC. He has been a passionate teacher with 15 years of teaching experience and 5 years of research experience. He served as an effective resource person at various national and international scientific conferences and also gave lectures on topics related to Artificial Intelligence. He was bestowed as Best faculty at Woxsen University in 2021-2022 and also in Ashoka Institute of Engineering & Technology in 2019 – 2020. He is having rich working experience in Natural Language Processing, Computer Vision, Building Video recommendation systems, Building Chatbots for HR policies and Education Sector, Automatic Interview processes, and Autonomous Robots. He is working on various real-time use cases and projects in collaboration with Industries such as Advertflair, LLC, Course5i and Apstek Corp. He has organized many International Conferences, Hackathons and Ideathon. An open-ended positive person who has a stupendous peer-reviewed publication record with more than 35 journals and international conference publications.
| Erscheinungsdatum | 05.03.2024 |
|---|---|
| Verlagsort | Hershey |
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Themenwelt | Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik |
| Sozialwissenschaften ► Soziologie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-13 | 979-8-3693-1918-5 / 9798369319185 |
| Zustand | Neuware |
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