Vegetarianism, Meat and Modernity in India
Routledge (Verlag)
978-1-032-33484-4 (ISBN)
However, in this book, which is the outcome of eight months of fieldwork conducted among vegetarian and non-vegetarian producers, traders, regulators and consumers, I show that the reality in India is quite different, with large sections of communities being meat-eaters. In 2011, vegetarian/veg/green and nonvegetarian/ non-veg/brown labels on all packaged foods/drinks were introduced in India. Paradoxically, this grand scheme was implemented at a time when meat and non-vegetarian food production, trade and consumption were booming. The overarching argument of the book is that a systematic study of the complex and changing relationship between vegetarian and non-vegetarian understandings and practices illuminates broader transformations and challenges that relate to markets, the state, religion, politics and identities in India and beyond.
The book’s empirical focus is on the changing relationship between vegetarian/ non-vegetarian as understood, practised and contested in middle-class India, while remaining attentive to the vegetarian/non-vegetarian modernities that are at the forefront of global sustainability debates. Through the application of this approach, the book provides a novel theory of human values and markets in a global middle-class perspective.
Johan Fischer is Associate Professor in the Department of Social Sciences and Business, Roskilde University, Denmark. His work focuses on human values and markets. More specifically, he explores the interfaces between class, consumption, market relations, religion and the state in a globalized world. He is the author of numerous books, articles in journals and edited volumes. He is editor of the Routledge book series Material Religion and Spirituality and is on the editorial boards of the journals International Journal of Asia Pacific Studies, Contemporary Islam and Research in Globalization. Currently, he is working on a research project on vegetarianism and meat-eating in a global perspective.
1. Veg or Non-veg? Transformations in Retail and Consumption and the Rise of “Meat Modernity” in the Age of the Green 2. Setting the Scene: The Publics and Politics of Green and Brown Labels 3. Markets: Manufacturing and Selling Veg and Non-Veg Commodities 4. Consuming Veg and Non-Veg Foods 5. ‘Good Life’ Clubs: Of Students, Dalits, and Vegans Between Meat Modernity and the Second Green Revolution 6. Conclusions and Broader Perspectives
| Erscheinungsdatum | 14.04.2023 |
|---|---|
| Zusatzinfo | 26 Halftones, black and white; 26 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 330 g |
| Themenwelt | Sozialwissenschaften ► Ethnologie ► Volkskunde |
| Sozialwissenschaften ► Soziologie | |
| ISBN-10 | 1-032-33484-3 / 1032334843 |
| ISBN-13 | 978-1-032-33484-4 / 9781032334844 |
| Zustand | Neuware |
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