Petrocinema

Sponsored Film and the Oil Industry

Marina Dahlquist, Patrick Vonderau (Herausgeber)

Buch | Softcover

272 Seiten

2022
Bloomsbury Academic USA (Verlag)
978-1-5013-7485-2 (ISBN)

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Petrocinema presents a collection of essays concerning the close relationship between the oil industry and modern media—especially film. Since the early 1920s, oil extracting companies such as Standard Oil, Royal Dutch/Shell, ConocoPhillips, or Statoil have been producing and circulating moving images for various purposes including research and training, safety, process observation, or promotion. Such industrial and sponsored films include documentaries, educationals, and commercials that formed part of a larger cultural project to transform the image of oil exploitation, creating media interfaces that would allow corporations to coordinate their goals with broader cultural and societal concerns. Falling outside of the domain of conventional cinema, such films firmly belong to an emerging canon of sponsored and educational film and media that has developed over the past decade. Contributing to this burgeoning field of sponsored and educational film scholarship, chapters in this book bear on the intersecting cultural histories of oil extraction and media history by looking closely at moving image imaginaries of the oil industry, from the earliest origins or “spills” in the 20th century to today’s post industrial “petromelancholia.”

Marina Dahlquist is a Professor of Cinema Studies at the Department for Media Studies at Stockholm University, Sweden. She recently published The Institutionalization of Educational Cinema: North America and Europe in the 1910s and 1920s (2020, with Joel Frykholm), Corporeality in Early Cinema: Viscera, Skin, and Physical Form (2018, with Doron Galili, Jan Olsson, and Valentine Robert), and Exporting Perilous Pauline: Pearl White and the Serial Film Craze (2013). Patrick Vonderau is a Professor of Media and Communication Studies at the University of Halle, Germany. Recent book publications include, among others, Advertising and the Transformation of Screen Cultures (2020, with B. Florin and Y. Zimmermann), Films that Sell: Moving Pictures and Advertising (2016, with N. de Klerk and B. Florin), and Films that Work: Industrial Film and the Productivity of Media (2011, with V. Hediger). He is also an editor of the German scholarly journal Montage AV.

Acknowledgements
Introduction
Marina Dahlquist and Patrick Vonderau

Oil Rhetoric
Chapter 1: Oil Media Archives
Mona Damluji

Chapter 2: “All the Earmarks of Propaganda”: Teapot Dome, The World Struggle for Oil, and Defining Corporate Rhetoric
Jeremy Groskopf

Chapter 3: Oil Aesthetics: BP, Greenpark Productions, and the Projection of Prestige
Patrick Russell and Steve Foxon

Advertisements and Sponsorship
Chapter 4: On the Road with Mickey and Donald: Walt Disney, Standard Oil and the Golden Gate International Exposition of 1939
Susan Ohmer

Chapter 5: Petroleum and Hollywood Stardom: Making Way for Oil Consumption through Visual Culture
Marina Dahlquist

Chapter 6: The American Petroleum Institute: Sponsored Motion Pictures in the Service of Public Relations
Gregory A. Waller

Chapter 7: Industrial Film and the Politics of Visibility
Brian R. Jacobson

Transformation of Oil Politics
Chapter 8: “In India's Life and Part of It:” Film and Visual Publicity at Burmah-Shell from the 1920s to the 1950s
Ravi Vasudevan

Chapter 9: Creating Partners in Progress: Shell Communicating Oil during Nigeria’s Independence
Rudmer Canjels

Chapter 10: “Fuelling Apartheid:” Documentary Film in the Service of Apartheid
Jacqueline Maingard

Selected Bibliography
Index

Erscheinungsdatum	11.08.2022
Zusatzinfo	34 bw illus
Verlagsort	New York
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Kunst / Musik / Theater ► Film / TV
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Technik ► Elektrotechnik / Energietechnik
	Wirtschaft
ISBN-10	1-5013-7485-0 / 1501374850
ISBN-13	978-1-5013-7485-2 / 9781501374852
Zustand	Neuware