The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets
Seiten
2020
Routledge (Verlag)
978-0-367-29099-3 (ISBN)
Routledge (Verlag)
978-0-367-29099-3 (ISBN)
This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN) .
Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter
Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter
Jamuna P. A garwal, Martin GroB, Ulrich Hiemenz, Friedrich von Kirchbach, Rolf J. Langhammer
Preface -- Introduction -- A Comparison of the EC, Japanese, and US Trade Performance in the 1970s and 1980s -- The Role of Marketing Strategies in Penetrating ASEAN Markets -- FDI as an Engine of Export Growth -- The Direction of Investment Flows from Industrialized Countries -- EC - FDI and European Economic Integration -- Summary and Policy Conclusions -- Appendices
| Erscheinungsdatum | 01.07.2020 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 165 x 241 mm |
| Gewicht | 453 g |
| Themenwelt | Sozialwissenschaften ► Politik / Verwaltung |
| Sozialwissenschaften ► Soziologie ► Spezielle Soziologien | |
| ISBN-10 | 0-367-29099-5 / 0367290995 |
| ISBN-13 | 978-0-367-29099-3 / 9780367290993 |
| Zustand | Neuware |
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Buch | Softcover (2024)
De Gruyter Oldenbourg (Verlag)
CHF 41,90
