From Soapbox to Soundbite

Party Political Campaigning in Britain Since 1945

Martin Rosenbaum (Autor)

Buch | Hardcover

328 Seiten

1996
Palgrave Macmillan (Verlag)
978-0-333-61944-5 (ISBN)

Infos

Examines the transformation since 1945 in the campaign techniques used by political parties. This book analyzes the development of each element of electioneering, as well as overall issues such as agenda setting and negative campaigning.

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Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

Inhalt

List of Tables - Abbreviations - Acknowledgements - Introduction - Advertising - Party Political Broadcasts - Using the Media - Rallies and Conferences - Opinion Research - Personal Image - Party Identity - Campaign Materials and Direct Mail - Local Campaigning - Cross-Campaign Themes - Conclusion - Appendix: General Election Results - Notes - Bibliography - Index

Produkt-Details

• Zusatzinfo: tables, bibliography, index
• Verlagsort: Basingstoke
• Sprache: englisch
• Maße: 145 x 223 mm
• Gewicht: 531 g
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
• ISBN-10: 0-333-61944-7 / 0333619447
• ISBN-13: 978-0-333-61944-5 / 9780333619445
• Zustand: Neuware