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Jean Baudrillard - Brian Gogan

Jean Baudrillard

The Rhetoric of Symbolic Exchange

(Autor)

Buch | Softcover
256 Seiten
2017
Southern Illinois University Press (Verlag)
978-0-8093-3625-8 (ISBN)
CHF 73,20 inkl. MwSt
Jean Baudrillard, a French social theorist and critic often associated with postmodernism, has been studied as sociologist, philosopher, cultural theorist, political commentator, and photographer. In this volume, Brian Gogan establishes him as a rhetorician, demonstrating how the histories, traditions, and practices of rhetoric prove central to his use of language.
Jean Baudrillard, a French social theorist and critic often associated with postmodernism, has been studied as sociologist, philosopher, cultural theorist, political commentator, and photographer. In Jean Baudrillard: The Rhetoric of Symbolic Exchange, Brian Gogan establishes him as a rhetorician, demonstrating how the histories, traditions, and practices of rhetoric prove central to his use of language. In addition to Baudrillard’s standard works, Gogan examines many of the scholar’s lesser-known writings that have never been analyzed by rhetoricians, and this more comprehensive approach presents fresh perspectives on Baudrillard’s work as a whole.

Gogan examines both the theorist himself and his rhetoric, combining these two lines of inquiry in ways that allow for provocative insights. The first part of the book explains Baudrillard’s theory as compatible with the histories and traditions of rhetoric, outlining his novel understanding of rhetorical invention as involving thought, discourse, and perception. The four chapters that constitute part one each conclude with an “Illustration” section that applies Baudrillard’s theory to Rebecca Skloot’s 2010 best-selling book The Immortal Life of Henrietta Lacks. Part two includes an additional four chapters, each of which evaluates Baudrillard’s work in terms of a perception of him – as an aphorist, an illusionist, an ignoramus, and an ironist. These chapters cover the performative nature of his rhetorical theory; illusion in Plato, Aristotle, and Baudrillard’s own work; a disagreement with Susan Sontag and its basis in differing approaches to signification; and the importance of irony to rhetorical theory. A biographical sketch and a critical review of the literature on Baudrillard and rhetoric round out the study.,br>Jean Baudrillard: The Rhetoric of Symbolic Exchange makes the French theorist’s complex concepts understandable and relates them to the work of important thinkers, including Plato, Aristotle, Ferdinand de Saussure, Hannah Arendt, and Kenneth Burke, providing a thorough and accessible introduction to Baudrillard’s ideas.

Brian Gogan is an associate professor of rhetoric and writing studies in the department of English at Western Michigan University. His articles have appeared in College Composition and Communication, Rhetoric Review, and the International Journal of Baudrillard Studies.

Erscheinungsdatum
Verlagsort Carbondale
Sprache englisch
Maße 152 x 229 mm
Gewicht 348 g
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Briefe / Präsentation / Rhetorik
Geisteswissenschaften Sprach- / Literaturwissenschaft Sprachwissenschaft
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
ISBN-10 0-8093-3625-1 / 0809336251
ISBN-13 978-0-8093-3625-8 / 9780809336258
Zustand Neuware
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