The British Newspaper Industry (eBook)

The Future of the Regional Press

John Hill (Autor)

eBook Download: PDF

2016 | 1st ed. 2016
X, 241 Seiten
Palgrave Macmillan UK (Verlag)
978-1-137-56897-7 (ISBN)

Infos

This work sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems. It draws on a variety of techniques and practices successfully used in other industries.

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It is never very obvious to spectators of the newspaper business just why it is that the industry has suffered so badly in recent years. Most ascribe the reasons to the arrival of the Internet in all its forms when, in truth, most of its problems were created by the newspaper managements themselves, either by weak management in the control of its environment, by a serious lack of foresight in looking to the future, or by assuming that change, if it were to come, would be at the slow pace of past change. The magisterial attitudes of most newspaper managements served to engender a growing resentment particularly among the advertisers who were forced to pay increased rates to enable the cover prices of the publications to be held down. The British Newspaper Industry sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems by drawing on a variety of techniques and practices successfully used in other industries.

Autor

John Hill has worked in newspapers in Kenya, Kuwait, Ireland and the United Kingdom. He has an MBA and a PhD and has either written or contributed to nine academic papers or books.

Inhalt

Introduction1. What Explains the Persistence of a Local Press? 2. Communities and their Media3. Communities – What They Are!4. The History of a Crisis Internal Factors 5. The History of a Crisis External Factors6. The Present State of Play7. Newspapers in Decline8. The Growth of Alternative Media9. Anticipating the Future10. Transitioning to a New Order11. Generic Strategies12. Strategies for a Turbulent Future13. Mechanisms of Local Media14. Newspaper Production15. Digital Printing16. Marketing Advertising Space17. Marketing the Product18. Resource Partitioning19. Value Activities20. Measuring the Field21. ...Endgame?

Produkt-Details

• Erscheint lt. Verlag: 8.4.2016
• Zusatzinfo: X, 241 p.
• Verlagsort: London
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Technik
• Schlagworte: business • Communication • Crisis • Culture • growth • History • Industries • Industry • Marketing • media • Media Studies • organization • Print • Production • State
• ISBN-10: 1-137-56897-6 / 1137568976
• ISBN-13: 978-1-137-56897-7 / 9781137568977