Craft Obsession
The Social Rhetorics of Beer
Seiten
2016
Southern Illinois University Press (Verlag)
978-0-8093-3528-2 (ISBN)
Southern Illinois University Press (Verlag)
978-0-8093-3528-2 (ISBN)
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.
Jeff Rice is the chair and a professor of writing, rhetoric, and digital studies at the University of Kentucky. He is the author, the editor, or a coeditor of six previous books.
| Erscheinungsdatum | 04.10.2016 |
|---|---|
| Verlagsort | Carbondale |
| Sprache | englisch |
| Maße | 154 x 233 mm |
| Gewicht | 505 g |
| Themenwelt | Literatur ► Biografien / Erfahrungsberichte |
| Sachbuch/Ratgeber ► Essen / Trinken ► Getränke | |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| Mathematik / Informatik ► Informatik ► Netzwerke | |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| ISBN-10 | 0-8093-3528-X / 080933528X |
| ISBN-13 | 978-0-8093-3528-2 / 9780809335282 |
| Zustand | Neuware |
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