Social Media Marketing: The Importance of Web 2.0 and its Influence on the US Presidential Elections 2012

Carina FÃ¶rg (Autor)

Buch | Softcover

40 Seiten

2013 | 13001 A. 1. Auflage
GRIN Verlag
978-3-656-43332-3 (ISBN)

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Seminar paper from the year 2013 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,3, Institut for Interpreter and Languages Munich, course: Zeitgeschehen Englisch, language: English, abstract: In the last years, social media platforms have experienced a boom that is hard tocompare with anything similar before.There is hardly anybody that does not have his own Facebook account and probablyeverybody has watched at least one video on YouTube in his life.Those few people without Facebook are being watched skeptically, usuallyaccompanied by the question "how can you live without it without feeling excluded?".This shows how important social media has become in our everyday lives and thatwe no longer can imagine living without being connected 24/7.The following paper will first give a general insight into to the development of socialmedia and social media platforms (with a focus on Twitter and Facebook) and thenshow their importance and influence on the presidential elections in theUnited States of America in 2012.At the end there will be a short forecast about how social media will probably developwithin the next years.

Erscheint lt. Verlag	22.6.2013
Sprache	englisch
Maße	148 x 210 mm
Gewicht	72 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
Schlagworte	barack obama • BarackObama • Elections • Facebook • Marketing • Mitt Romney • MittRomney • President • SEM • SEO • Social Media • SocialMedia • Twitter • USA • Web 2.0 • Web2.0
ISBN-10	3-656-43332-1 / 3656433321
ISBN-13	978-3-656-43332-3 / 9783656433323
Zustand	Neuware