The Age Curve
How to Profit from the Coming Demographic Storm
Seiten
2018
Amacom (Verlag)
978-0-8144-1794-2 (ISBN)
Amacom (Verlag)
978-0-8144-1794-2 (ISBN)
How old is your best customer? This number will change as your customers grow--and as a marketer, it’s your responsibility to stay ahead of them and their money. Learn how to effectively anticipate your buyers’ future demand.
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their “best customer,” and how to ride that profit wave of predictable demand to long-term success. You’ll discover how our largest generations, the baby boomers and generation Y, are redefining businesses’ most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda Motorcycle), this book teaches readers: how to determine their best customers; how successful companies are earning the loyalty of generation Y and cultivating allegiance to their products for years to come; why generation X is a much less valuable market than any of us have been led to believe; and much more. Groundbreaking and compelling, The Age Curve will change the way companies look at their customers and how they market to them today and for many years to come.
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their “best customer,” and how to ride that profit wave of predictable demand to long-term success. You’ll discover how our largest generations, the baby boomers and generation Y, are redefining businesses’ most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda Motorcycle), this book teaches readers: how to determine their best customers; how successful companies are earning the loyalty of generation Y and cultivating allegiance to their products for years to come; why generation X is a much less valuable market than any of us have been led to believe; and much more. Groundbreaking and compelling, The Age Curve will change the way companies look at their customers and how they market to them today and for many years to come.
Kenneth W. Gronbach is president of KGC Direct and a popular keynote speaker, known for his original demographic research and ability to forecast markets and societal trends. He is author of The Age Curve. M.J. Moye is an editorial consultant and demographic researcher.
| Erscheint lt. Verlag | 30.4.2018 |
|---|---|
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 362 g |
| Themenwelt | Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Volkswirtschaftslehre ► Ökonometrie | |
| ISBN-10 | 0-8144-1794-9 / 0814417949 |
| ISBN-13 | 978-0-8144-1794-2 / 9780814417942 |
| Zustand | Neuware |
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