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Environmental Communication. Second Edition

Skills and Principles for Natural Resource Managers, Scientists, and Engineers.

Richard R. Jurin, Donny Roush, K. Jeffrey Danter (Autoren)

Buch | Hardcover

310 Seiten

2010 | 2nd ed. 2010
Springer (Verlag)
978-90-481-3986-6 (ISBN)

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Here is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire process, from message planning, audience analysis and media relations to public speaking.

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner.

"This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan.

"All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan

Principles of Environmental Communication.- Understanding the World Around Us.- Communicating About the Environment.- Developing Your Environmental Literacy.- Investigating Environmental Issues.- Communication Planning.- Planning Environmental Communications.- Analyzing Your Audience.- Evaluating Your Messages’ Effects.- Characterizing the Mass Media.- Highlighting Useful Media.- Skills Building and Practical Applications.- Grouping Together Well.- Differing Ways of Thinking and Doing.- Communicating Across Cultures.- Speaking to an Audience.- Communicating Without Words.- Using Visual Aids.- Dealing with the News Media.- Managing Conflict.- Communicating About Risk.- Learning from Marketing and Public Relations.- Walking the Talk of Green Business and Sustainability.

Erscheint lt. Verlag	10.6.2010
Zusatzinfo	XXIII, 310 p.
Verlagsort	Dordrecht
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Sachbuch/Ratgeber ► Natur / Technik ► Natur / Ökologie
	Studium ► Querschnittsbereiche ► Klinische Umweltmedizin
	Naturwissenschaften ► Biologie ► Ökologie / Naturschutz
	Naturwissenschaften ► Geowissenschaften
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
ISBN-10	90-481-3986-4 / 9048139864
ISBN-13	978-90-481-3986-6 / 9789048139866
Zustand	Neuware