This Book Means Business (eBook)

Clever ways to plan and write a book that works harder for your business

Alison Jones (Autor)

eBook Download: EPUB

2018
288 Seiten
Practical Inspiration Publishing (Verlag)
978-1-910056-75-2 (ISBN)

Infos

Discover the writing secrets of some of the world's top business authors. Writing a business book is about so much more than words on a screen: discover how to use the process of writing your book to develop your business, your platform, your network and even yourself. There's no need to wait until your book is published for it to start transforming your business - it all starts here and now.

Inhalt

ForewordPrefaceIntroductionA note on fearA note on publishing optionsPART 1: YOUR BUSINESS AND YOUSECTION 1: GROWING YOUR BUSINESSwhat’s your why? or the 20-year perspectivetarget reader – who are you writing for?target reader – the personawrite the right book – Venn diagramwrite the right book – SO What?write the right book – priority quadrantswrite the right book – decision gridposition yourselfThe Curvetry the buy button testmicro-niche and customizeSECTION 2: GROWING YOUR PLATFORMstart with the platform, not the bookplan your content strategytake a content auditwrite your biographystart bloggingblog smarterbuild your email listlaunch a podcastSECTION 3: GROWING YOUR NETWORKmap your networkhelp others to help yourselfcreate a communitybuild your street teamcreate a brain trustcontact hard-to-find peoplereach the rockstarsdeliver an experiencefind your foreword writersource storiesset up interviewsget feedback on your TOCbring in the beta readerswrite with the crowdconsider crowdfundingexplore JVs and affiliatesSECTION 4: GROWING YOURSELFrich readingrapid readingturn your reading into a conversationwriting as a tool for reflectionfreewritingMorning Pagesfind your meaning and fascinationknow thyself – Gretchen Rubin’s Four Tendenciesknow thyself – where do you get your energy?know thyself – tips for extrovertsknow thyself – tips for introvertsPART 2 WRITING YOUR BOOKSECTION 1: GETTING CLEARdraw out your bookcreate distinctive IPstart with a proposalnail your title and subtitlewrite a summarydecide how long your book will bestructure – do the thinkingstructure – create a frameworkstructure – working table of contentsSECTION 2: MAKING IT HAPPENorganize your research – the commonplace bookorganize your research – index cardsorganize your research – online toolsdevelop your writing habit – find your spacedevelop your writing habit – piggyback on what’s already theredevelop your writing habit – streakingdevelop your writing habit – overcoming writer’s blockteam uptalk it outread it out loudreward yourselfcreate a writing playlistuse a slide deckSECTION 3: NINJA TIPSuse a timerthe series in disguisemind your metaphorsbuild a boneyardemail tipsSECTION 4: BEYOND THE BOOKget your marketing collateral ready to gocreate online companion materialwrite a workbookfrom page to stageThe Last WordA non-exhaustive list of content outputsUseful toolsAbout the author AcknowledgementsBibliographyIndex 

Produkt-Details

• Erscheint lt. Verlag: 23.3.2018
• Vorwort: Bernadette Jiwa
• Sprache: englisch
• Themenwelt: Schulbuch / Wörterbuch ► Lektüren / Interpretationen
• Themenwelt: Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: authorship • business • Publishing • Writing
• ISBN-10: 1-910056-75-8 / 1910056758
• ISBN-13: 978-1-910056-75-2 / 9781910056752