Dojo Dynamics

Essential Marketing Principles for Martial Arts Schools

Jerry Beasley (Autor)

Buch | Softcover

200 Seiten

2008
Black Belt Communications (Verlag)
978-0-89750-169-9 (ISBN)

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Based on three decades of international experience, this valuable guidebook explains the logistics of establishing a profitable martial arts enterprise. Filled with illustrative examples and anecdotes from successful entrepreneurs in the field, it contains sound advice on marketing strategies, promotional efforts, and product development. Penned by the promoter of the popular Karate College summer camp, this accessible reference provides a clear and comprehensive road to creating a business that thrives.

Jerry Beasley, EdD, is head of the martial arts curriculum and a professor of exercise, sports, and health education at Radford University in Virginia. A career martial artist, he holds black belts in five styles including an eighth dan from former world kickboxing champion, Joe Lewis. He is founder of the Aikia World International Network, which has certifiedmore than1,100 black belts. He has been named a Black Belt magazine Instructor of the Year andis the author of JKD: High-Risk Sparring and Mastering Karate. He lives in Christiansburg, Virginia.

Erscheint lt. Verlag	1.12.2008
Zusatzinfo	Illustrations
Verlagsort	Santa Clarita, CA
Sprache	englisch
Maße	203 x 228 mm
Gewicht	199 g
Themenwelt	Sachbuch/Ratgeber ► Sport ► Kampfsport / Selbstverteidigung
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-89750-169-1 / 0897501691
ISBN-13	978-0-89750-169-9 / 9780897501699
Zustand	Neuware