Swissair
Seiten
2023
Amberley Publishing (Verlag)
978-1-3981-1321-3 (ISBN)
Amberley Publishing (Verlag)
978-1-3981-1321-3 (ISBN)
Commercial aviation author Charles Woodley explores an illustrated history of this popular, now defunct, airline.
For over seventy years the name Swissair stood for all things Swiss on the airways. The ‘flying arrow’ emblem of Switzerland’s national airline represented a company with deep financial reserves, enabling it to invest in the latest jets and the most modern technology. Yet from the 1970s onwards world events brought about a dramatic reversal in its fortunes. A new strategy of growth through investment in many other airlines misfired when these carriers became a loss-making burden, and the decision of the Swiss population to remain outside the European Economic Area restricted the airline’s opportunities for increasing passenger uptake. By 2001, in the wake of the collapse in traffic following the 9/11 atrocities, the carrier was reliant on government loans for its continued survival, and in 2002 Swissair ceased all operations, its routes and equipment being resurrected by rival Crossair. The humiliation did not end there. In 2007 Swissair’s entire former management board stood trial on charges relating to mismanagement, making false statements, and forgery.
Commercial aviation author Charles Woodley has pieced together the story of Swissair’s rise to a glittering reputation for quality and reliability, and the factors leading to its downfall.
For over seventy years the name Swissair stood for all things Swiss on the airways. The ‘flying arrow’ emblem of Switzerland’s national airline represented a company with deep financial reserves, enabling it to invest in the latest jets and the most modern technology. Yet from the 1970s onwards world events brought about a dramatic reversal in its fortunes. A new strategy of growth through investment in many other airlines misfired when these carriers became a loss-making burden, and the decision of the Swiss population to remain outside the European Economic Area restricted the airline’s opportunities for increasing passenger uptake. By 2001, in the wake of the collapse in traffic following the 9/11 atrocities, the carrier was reliant on government loans for its continued survival, and in 2002 Swissair ceased all operations, its routes and equipment being resurrected by rival Crossair. The humiliation did not end there. In 2007 Swissair’s entire former management board stood trial on charges relating to mismanagement, making false statements, and forgery.
Commercial aviation author Charles Woodley has pieced together the story of Swissair’s rise to a glittering reputation for quality and reliability, and the factors leading to its downfall.
Charles Woodley is a lifelong aviation enthusiast and the author of many books on commercial aviation history, including 'Air Atlantique'. The organiser of several trips using Air Atlantique Dakotas, he is now retired and living in north-east Scotland.
| Erscheinungsdatum | 11.07.2023 |
|---|---|
| Zusatzinfo | 100 Illustrations |
| Verlagsort | Chalford |
| Sprache | englisch |
| Maße | 165 x 234 mm |
| Gewicht | 272 g |
| Themenwelt | Natur / Technik ► Fahrzeuge / Flugzeuge / Schiffe ► Luftfahrt / Raumfahrt |
| ISBN-10 | 1-3981-1321-2 / 1398113212 |
| ISBN-13 | 978-1-3981-1321-3 / 9781398113213 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
das Grundwissen zur Privatpilotenlizenz
Buch | Hardcover (2024)
Motorbuch Verlag
CHF 55,90
