High Impact Speeches
Pearson Education Limited (Verlag)
978-0-273-66202-0 (ISBN)
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Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words.
To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things.In the business world it is no longer enough for executives to be good at making things or selling them or keeping costs down. They are also expected to explain things and persuade people to do things, and so crafting good speeches has become an essential business skill and a component of any successful career. A good speech is a good career move.
More and more of us, in life and work then, can expect to find ourselves in front of an audience hoping to move hearts and minds. If you want to shape a collective vision, craft a compelling case or simply explain your plans with clarity and purpose, this book will help you write and deliver a memorable speech.
There are many different skills involved in speaking well, but ultimately you need to know how to choose and organise words – you need to be able to write. High Impact Speeches will teach you how. It will also help you to develop a unique style and a unique copmand of your subject, with techniques that have worked for some of the greatest speakers in history. A good speech can inform, persuade, win a debate, make money or make news. It can advance your career and enhance your reputation. A bad one can only bore or make enemies. Whether the speech that you are writing is for you or for your boss, this book will teach you how to deliver a winning speech - from scratch. Expert speech-writer for business-leaders and leading politicians, Richard Heller will show you how to:
Accept the right speaking opportunities (and reject the wrong ones)
Identify your desired result
Research your audience
Structure and plan your speech
Create an attention-grabbing beginning and a rousing finish
Make it rhythmic and colourful
Add changes of mood and pace
Deploy killer logic, winning arguments and powerful persuasion
Edit and refine the sharpest draft and rehearse for perfection
Carry your audience to their destination of agreeing with you
"Essential reading for anyone who has to prepare and deliver a speech."
- Baroness Boothroyd
"No one is better suited to write a primer of speechmaking than Richard Heller. One of the few modern journalists with a real talent for language …he has set out what to say and how to say it." Tribune
Richard Heller has written speeches for political leaders. He is a columnist on The Mail on Sunday and is an associate of the Clarity think-tank and communications agency, which writes speeches for a wide range of clients, particularly in the business world. He drafted the New Statesman Media Lecture on global business for Vernon Ellis, International Chairman of Accenture, and has written for Denis Healey and Betty Boothroyd amongst others in the world of British politics.
High Impact Speeches How to write and deliver words that move minds Introduction - "I'm making a speech" 1. Do I Have To? When to accept; when to decline and opportunities to avoid. 2. What You Must ResearchAudience and setting. How to make it there, make it relevant and know your audience. 3. I Came Here for A ResultChoosing the topic, choosing the title. How to get what you want to achieve 4. Speech ArchitectureHow to design a great speech that's easier to write and easier to deliver 5. Writing It Down: Talking It OutWhy write a draft in full. A speech as a journey. 6. Tricks & Techniques: Simple Speech and Weird WordsHow to get the most from language 7. Tricks & Techniques: Getting Familiar With Your AudienceHow to make your subject familiar and engaging. 8. Tricks & Techniques: Variety & VitalityHow to add colour, rhythm, pace and emotion to your speech 9. PerswaysionHow to win over the disinterested, doubtful or hostile 10. The Final EditHow to revise and refine, line by line. 11. Rehearse, and Again I Say RehearseRehearsal is an endless process of discovery and development. 12. DeliveryOvercoming stage-fright, moving and standing, using your voice well. 13. Vision OnA visual aid should be the servant of a speech, not its master. 14. Speaking to the WorldUsing the media to get your message beyond the room Appendix: Some High Impact Speeches, and What Makes Them WorkFrom John Donne to the Chairman of a Management Consulting firm.
| Erscheint lt. Verlag | 11.11.2002 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 158 x 234 mm |
| Gewicht | 388 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-273-66202-3 / 0273662023 |
| ISBN-13 | 978-0-273-66202-0 / 9780273662020 |
| Zustand | Neuware |
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