Credibility and perception of green branding in destinations. A case study of Switzerland (eBook)

Julia Weis (Autor)

eBook Download: PDF

2017 | 1. Auflage
115 Seiten
GRIN Verlag
978-3-668-55578-5 (ISBN)

Infos

Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.

Produkt-Details

• Erscheint lt. Verlag: 24.10.2017
• Verlagsort: München
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber
• Themenwelt: Reisen ► Kartenzubehör / Sonstiges
• Themenwelt: Wirtschaft
• Schlagworte: awareness • credibility • Destination • Destination Branding • Destination Management • destination marketing • Green Branding • Green Marketing • Green tourism • green trust • Greenwashing • sustainability campaigns • Sustainable tourism • Switzerland
• ISBN-10: 3-668-55578-8 / 3668555788
• ISBN-13: 978-3-668-55578-5 / 9783668555785