Sensemaking
What Makes Human Intelligence Essential in the Age of the Algorithm
Seiten
2017
Little, Brown (Verlag)
978-1-4087-0837-8 (ISBN)
Little, Brown (Verlag)
978-1-4087-0837-8 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
Inspired by his work with major companies like Lego and Coca Cola, powerhouse consultant Christian Madsbjerg's SENSEMAKING is a provocative stand against the 'tyranny' of big data and a welcome blueprint for how businesses and individuals can achieve success by using human intelligence informed by the liberal arts and humanities
We live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and find solutions to their thorniest problems. In a time when liberal arts graduates fear for their prospects in a data-obsessed economy, SENSEMAKING is a welcome, transformative vision for business and success in the twenty-first century.
We live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and find solutions to their thorniest problems. In a time when liberal arts graduates fear for their prospects in a data-obsessed economy, SENSEMAKING is a welcome, transformative vision for business and success in the twenty-first century.
Christian Madsbjerg is a founder of ReD Associates, a strategy consulting company based in the human sciences and employing anthropologists, sociologists, art historians, and philosophers. Madsbjerg studied philosophy and political science in Copenhagen and London. He lives in New York City.
| Erscheinungsdatum | 07.03.2017 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 153 x 234 mm |
| Themenwelt | Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie |
| Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie | |
| Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie | |
| ISBN-10 | 1-4087-0837-X / 140870837X |
| ISBN-13 | 978-1-4087-0837-8 / 9781408708378 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Buch | Softcover (2021)
Kohlhammer (Verlag)
CHF 39,95
mental gesund und stark in herausfordernden Zeiten
Buch | Hardcover (2024)
Droemer (Verlag)
CHF 27,95
