Golf Tourism

Simon Hudson, Louise Hudson (Autoren)

Buch | Softcover

304 Seiten

2014 | 2nd New edition
Goodfellow Publishers Limited (Verlag)
978-1-908999-94-8 (ISBN)

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Since the first edition of this widely acclaimed text the landscape of Golf Tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays.
Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.

Center of Economic Excellence (CoEE) Endowed Chair in Tourism and Economic Development, College of Hospitality, Retail and Sport Management, University of South Carolina

An Introduction to Golf Tourism; The Golf Tourist; The Golf Tourism Product; Planning for golf tourism; The Management of Golf Tourism; The Marketing of Golf Tourism; The Marketing of Golf Tourism: Marketing Communications; Golf Events; The Impacts of Golf Tourism; The Future for Golf Tourism; Index

Erscheint lt. Verlag	28.2.2014
Zusatzinfo	53 Halftones, black and white
Verlagsort	Oxford
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Sport ► Ballsport ► Golf
Themenwelt	Wirtschaft
ISBN-10	1-908999-94-2 / 1908999942
ISBN-13	978-1-908999-94-8 / 9781908999948
Zustand	Neuware