In-N-Out Burger
A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
Seiten
2010
Harper Business (Verlag)
978-0-06-134672-9 (ISBN)
Harper Business (Verlag)
978-0-06-134672-9 (ISBN)
In fast-food corporate America, In-N-Out Burger stands apart. This title presents the story of a unique and profitable business that exceeds all expectations. It explores the evolution of a California fad that transformed into an enduring cult of popularity.
In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. It has become nothing less than a cultural institution that can lay claim to an insanely loyal following. This is the story of a unique and profitable business that exceeds all expectations. It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. "In-N-Out Burger" is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. As the story of "In-N-Out Burger" unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.
In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. It has become nothing less than a cultural institution that can lay claim to an insanely loyal following. This is the story of a unique and profitable business that exceeds all expectations. It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. "In-N-Out Burger" is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. As the story of "In-N-Out Burger" unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.
Stacy Perman is an award-winning journalist and author. A former writer and correspondent for BusinessWeek and Time, her work has appeared in Los Angeles magazine, the Los Angeles Times, the Wall Street Journal, and many other publications. Born in Los Angeles, she currently lives in New York.
| Erscheint lt. Verlag | 1.11.2010 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 135 x 203 mm |
| Gewicht | 322 g |
| Themenwelt | Reisen ► Hotel- / Restaurantführer |
| Sozialwissenschaften | |
| Technik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-06-134672-1 / 0061346721 |
| ISBN-13 | 978-0-06-134672-9 / 9780061346729 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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