Break the Internet

the power of online influencers

Olivia Yallop (Autor)

Buch | Softcover

288 Seiten

2022
Scribe Publications (Verlag)
978-1-912854-17-2 (ISBN)

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In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025.

Olivia Yallop was a digital strategist and commentator on technology and pop culture, whose book on the rise of the influencer, Break the Internet, was critically acclaimed when it was published in 2021.

Erscheinungsdatum	29.04.2022
Verlagsort	London
Sprache	englisch
Maße	129 x 198 mm
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
	Naturwissenschaften
	Sozialwissenschaften
ISBN-10	1-912854-17-1 / 1912854171
ISBN-13	978-1-912854-17-2 / 9781912854172
Zustand	Neuware