Search Engine Optimization
John Wiley & Sons Ltd (Verlag)
978-0-470-22664-3 (ISBN)
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Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization. Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.
Introduction. Part I Foundation. Chapter 1 Clarify Your Goals. Chapter 2 Customize Your Approach. Chapter 3 Eternal Truths of SEO. Chapter 4 How the Search Engines Work Right Now. Part II Strategy. Chapter 5 Get Your Team on Board. Chapter 6 Your One-Month Prep: Baseline and Keywords. Part III Your SEO Plan. Chapter 7 Month One: Kick It into Gear. Chapter 8 Month Two: Establish the Habit. Chapter 9 Month Three: It's a Way of Life. Chapter 10 Extra Credit and Guilt-Free Slacking. Appendix. Glossary. Index.
| Erscheint lt. Verlag | 11.4.2008 |
|---|---|
| Zusatzinfo | ill |
| Verlagsort | Chichester |
| Sprache | englisch |
| Maße | 189 x 232 mm |
| Gewicht | 590 g |
| Einbandart | Paperback |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| ISBN-10 | 0-470-22664-1 / 0470226641 |
| ISBN-13 | 978-0-470-22664-3 / 9780470226643 |
| Zustand | Neuware |
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