Marks of Excellence

The History and Taxonomy of Trademarks

Per Mollerup (Autor)

Buch | Softcover

240 Seiten

2007
Phaidon Press Ltd (Verlag)
978-0-7148-3838-0 (ISBN)

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An exploration of the trademark: its history, development, style and relevance.

This groundbreaking tome embodies a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.

An invaluable reference tool for design students and graphic designers, this book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.

Per Mollerup is the founder of Designlab, a leading Scandinavian consultancy in visual communication, information design and corporate identity.

History; function of trademarks; communication; taxonomy; motifs; development.

Erscheint lt. Verlag	14.7.2007
Verlagsort	London
Sprache	englisch
Maße	250 x 290 mm
Gewicht	1490 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Kunst / Musik / Theater ► Kunstgeschichte / Kunststile
	Mathematik / Informatik ► Informatik ► Grafik / Design
	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-7148-3838-1 / 0714838381
ISBN-13	978-0-7148-3838-0 / 9780714838380
Zustand	Neuware