Eyetracking Web Usability

Jakob Nielsen, Kara Pernice (Autoren)

Buch | Softcover

456 Seiten

2009
New Riders Publishing (Verlag)
978-0-321-49836-6 (ISBN)

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Eyetracking is a field in user interface design. This book demonstrates what can be learned from users' eye paths over a variety of Web designs. It helps you to learn how much a user's goal or task influences the way they read and traverse a Web site.

Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why.

With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

Jakob Nielsen, Ph.D., is a principal of Nielsen Norman Group and founder of the “discount usability engineering” movement, emphasizing fast and efficient methods for improving the quality of user interfaces. Dr. Nielsen has been called, “the world’s leading expert on Web usability” by U.S. News and World Report and “the next best thing to a true time machine” by USA Today. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages. Kara Pernice is the managing director of Nielsen Norman Group, where she has led several global Web usability research studies on a variety of topics, such as intranets, accessibility, senior citizens, and emotion and design. She has developed and taught numerous seminars on product life cycles, field studies, usability research, and eyetracking. She has also written and published many reports on Web design and usability methods.

1. Eyetracking and the Eye
2. Our Eyetracking Research
3. Page Layout
4. Navigation
5. Fundamental Web Design Elements
6. Images
7. Advertisements
8. User Viewing Behaviors on the Web

Erscheint lt. Verlag	16.12.2009
Sprache	englisch
Maße	174 x 229 mm
Gewicht	804 g
Themenwelt	Mathematik / Informatik ► Informatik ► Netzwerke
	Informatik ► Software Entwicklung ► User Interfaces (HCI)
	Informatik ► Web / Internet ► Web Design / Usability
ISBN-10	0-321-49836-4 / 0321498364
ISBN-13	978-0-321-49836-6 / 9780321498366
Zustand	Neuware